BlackBerry Cylance’s mission is to protect every computer, user, and thing under the sun.
In text, if referring to BlackBerry Cylance as a company/business unit, please use “BlackBerry Cylance” without the trademark symbols. For example, “BlackBerry Cylance is based in Irvine, California”. In text, if referring to BlackBerry Cylance’s product offerings, please use “BlackBerry® Cylance®” with registered trademark symbols in the first instance. For example, “BlackBerry® Cylance® software is sold throughout Canada”. Per our style guidelines, use “BlackBerry Cylance” without the trademark symbols in subsequent instances. Also, please note that given BlackBerry Cylance has several product offerings under the Cylance mark (i.e., CylancePROTECT®), please do not add “BlackBerry” to these marks. For example, do not use “BlackBerry CylancePROTECT®”.
Company Name vs. Product Names: BlackBerry Cylance vs. CylancePROTECT
It is important to remember when writing about BlackBerry Cylance and the company’s products and services, such as CylancePROTECT, CylanceOPTICS, or ThreatZERO, that BlackBerry Cylance as a term should refer solely to the company. Each individual product or service, and the duties and roles each performs in providing cybersecurity solutions should be cited using their correct product or service name, and not referred to as BlackBerry Cylance under any circumstance. Often, writers will refer to the product as BlackBerry Cylance, as in BlackBerry Cylance scans endpoints for malware, which is actually incorrect. Our product, CylancePROTECT is what scans endpoints for malware. Be sure when writing about BlackBerry Cylance and our products and services that BlackBerry Cylance only refers to the company and each product or service name, such as CylancePROTECT, CylanceOPTICS, or ThreatZERO, is used when referring to the duties and roles performed by the product or service.