Welcome to Our Brand Guidelines

The guidelines will help you leverage our brand in the best way.

The BlackBerry® Cylance® Brand Guidelines serve as a guide for internal team members as well as outside resources, assisting with content creation. Please adhere to the branding and messaging guidelines provided within this document when creating content and materials for BlackBerry Cylance.

Need Our Logo?

Our Main Logo, Horizontal - Use Whenever Possible

Our brand is made up of multiple elements. The logo is the focal point — an instantly recognizable symbol of the brand. Please follow the guidelines to ensure our logo always looks its best.

Our Main Logo, Stacked - For Use In Limited Space

Under certain circumstances, we prefer the use of the stacked version instead of the full logo mark. In general, these are communications where the logo is unreadable or better suited in a stacked format.

Our Shield Logo - Use In UIs with Limited Space

The logo combines a shield and a DNA strand. The shield represents protection which is at the heart of what we do. The DNA strand represents how we analyze files at the atomic level utilizing AI.

Logo Usage and Our Visual Brand

Logo For Use On Lighter Backgrounds

Green and Black, on White — secondary use of the BlackBerry Cylance logo. The BlackBerry Cylance logo should always include the ® symbol. We also use an all white or black option, for certain applications.

Logo For Use On Dark Backgrounds

Green and White, on Black — preferred use of the BlackBerry Cylance logo. The BlackBerry Cylance logo should always include the ® symbol. We also use an all white or black option, for certain applications.

Color Palette: Our Primary Brand Colors

CYLANCE GREEN

HEX: #2EEF37
RGB: 46, 239, 55
CMYK: 70 / 0 / 100 / 0
PANTONE 2287

PURE BLACK

HEX: #00000
RGB: 0, 0, 0
CMYK: 40 / 40 / 40 / 100
PANTONE BLACK 6

PURE WHITE

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0 / 0 / 0 / 0
PANTONE N/A

CYLANCE ION

HEX: #0FE1E7
RGB: 15, 225, 231
CMYK: 60 / 0 / 15 / 0
PANTONE 3105

Color Palette: Our Secondary Brand Colors

BLURPLE

HEX: #2B54FC
RGB: 43, 84, 252
CMYK: 98 / 75 / 0 / 0
PANTONE 2728

CELADON

HEX: #1FEEA5
RGB: 31, 238, 165
CMYK: 55 / 0 / 45 / 0
PANTONE 3385

ULTRAVIOLET

HEX: #9900FF
RGB: 153, 00, 255
CMYK: 75 / 90 / 0 / 0
PANTONE 266

MAGMAGENTA

HEX: #F42181
RGB: 244, 33, 129
CMYK: 0 / 100 / 02 / 0
PANTONE 226

Our Typeface? Forza. Wired For The Future

We’ve selected Forza to refine our identity, guarantee enhanced legibility in all media, and reinforce our brand.

Typography is a huge component of Cylance's design system. Our primary typeface is Forza. While there are twelve different font weights in Forza and all styles are acceptable, we prefer the use of the light, book, medium, and bold weights.

Using The Brand In Messaging

BlackBerry Cylance’s mission is to protect every computer, user, and thing under the sun.

In text, if referring to BlackBerry Cylance as a company/business unit, please use “BlackBerry Cylance” without the trademark symbols. For example, “BlackBerry Cylance is based in Irvine, California”. In text, if referring to BlackBerry Cylance’s product offerings, please use “BlackBerry® Cylance®” with registered trademark symbols in the first instance. For example, “BlackBerry® Cylance® software is sold throughout Canada”. Per our style guidelines, use “BlackBerry Cylance” without the trademark symbols in subsequent instances. Also, please note that given BlackBerry Cylance has several product offerings under the Cylance mark (i.e., CylancePROTECT®), please do not add “BlackBerry” to these marks. For example, do not use “BlackBerry CylancePROTECT®”.

Company Name vs. Product Names: BlackBerry Cylance vs. CylancePROTECT


It is important to remember when writing about BlackBerry Cylance and the company’s products and services, such as CylancePROTECT, CylanceOPTICS, or ThreatZERO, that BlackBerry Cylance as a term should refer solely to the company. Each individual product or service, and the duties and roles each performs in providing cybersecurity solutions should be cited using their correct product or service name, and not referred to as BlackBerry Cylance under any circumstance. Often, writers will refer to the product as BlackBerry Cylance, as in BlackBerry Cylance scans endpoints for malware, which is actually incorrect. Our product, CylancePROTECT is what scans endpoints for malware. Be sure when writing about BlackBerry Cylance and our products and services that BlackBerry Cylance only refers to the company and each product or service name, such as CylancePROTECT, CylanceOPTICS, or ThreatZERO, is used when referring to the duties and roles performed by the product or service.

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